Contents (tables) of the paper include:

FIGURE 1: Porter’s value chain

FIGURE 2: Brand audit

FIGURE 3: Apple SWOT Analysis

FIGURE 4: Measuring Brand strength Interbrand

FIGURE 5: PESTLE Analysis for Apple and the Print Industry

FIGURE 6: Porter’s 5 Forces

FIGURE 7: Bownam’s Strategy Clock

FIGURE 8: Competitor Product Analysis

FIGURE 9: Competing e-book Product Features Analysis

Figure 10: Key advantages to digital vs print

FIGURE 11: Competitor Resource Analysis

FIGURE 12: Competitor Resource Diagram

FIGURE 13: Product portfolio analysis

FIGURE 14: Product lifecycle

FIGURE 16: BCG Matrix

FIGURE 17: US Print & e-books sales ($b)

FIGURE 18: Market attractiveness

FIGURE 19: Sales per market; Growth per market territory

FIGURE 20: 12Cs Framework – Doole and Lowe – Print Industry

FIGURE 21: McKinsey’s 7

FIGURE 22: Shareholder value tube

FIGURE 23: Core competencies & Competitive Advantage

FIGURE 24: Financial Position

The Mitsui Travel E-Marketing Plan