Blue Ocean Strategy Paper
Blue Ocean Strategy in Marketing – MKT 421
Write a 750- to 1,000-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following:
• A description of blue ocean strategy and its importance
• A product or service that might be considered a blue ocean move and why
• An alternative red ocean move for the same product or service along with the pros and cons of that strategy
Format your paper consistent with APA guidelines.