Browse Our Directory

Case 8: Battle of the Beers – Who Will Capture Your Mind

$17.50

Summary of the case

Questions:

  1. What attributes are most important in determining beer purchasing decisions? How does this vary by market segments?
  2. How would you construct a valid taste to determine beer buyers’ preferences?

Conclusion

SKU: case-8-battle-of-the-beers-who-will-capture-your-mind Category:
Share with others

Summary of the case

Questions:

  1. What attributes are most important in determining beer purchasing decisions? How does this vary by market segments?
  2. How would you construct a valid taste to determine beer buyers’ preferences?

Conclusion

Reviews

There are no reviews yet.

Only logged in customers who have purchased this product may leave a review.