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Danone Strategy Case Study

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Danone Strategy  Case Study

Index

Introduction       4

Chapter 1: Distinctive features of Danone’s strategy under Franck Riboud’s leadership   5

1.1 Danone’s strategy    6

1.2 A social business       6

1.3 Change of governance           7

Chapter 2: Successfulness of Danone’s strategy                8

2.1 Corporate strategy successfulness    8

2.2 Dairy division successfulness               9

2.3 Water Division successfulness             9

2.4 Early life nutrition successfulness      9

2.5 Medical nutrition successfulness       9

Chapter 3: Extend of food industry local or global.            10

Chapter 4: Danone’s competitive advantage.      12

Chapter 5: Recommendations    14

References         17

Appendix 1: Danone’s sales business lines 1996 – 2014    21

Appendix 2: Porters 5-forces model        22

2.1 Porter five forces analysis     22

Competitive rivalry          22

Power of suppliers          24

Consumer bargaining power       24

Substitutes         24

Barriers of entry               24

Appendix 3: Financial information Danone 2009 – 2014 (values in € million)           25

Appendix 3.1: Danone income per product category.      26

Appendix 3.2: Net profit/income  (depending on annual report)                26

Appendix 3.3 Sales comparison 26

Appendix 3.3 Dividend  26

Appendix 3.4: Comparison dairy products profits in millions         27

Appendix 3.5: Comparison water products profits in millions       27

Appendix 3.6: Comparison medical nutrition products profits in millions 27

Appendix 3.7 Danone Cash flow                27

Appendix 4: Threshold and distinctive capabilities             28

Appendix 5: VRIN model              29

Appendix 6: SWOT analysis          30

Appendix 7: Value network         31

Appendix 8: BCG matrix                34

Appendix 9 comparison of business structures   35

 

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