- Coursework Details and Deadlines:
This is an individual exercise.
Your answer must be in essay format (i.e. not written as a report) and not exceed 2000 words. Help with planning, structuring and writing essays can be found as follows:
Assessment Criteria: Essential Points
- When planning and preparing your answer you should review the assessment criteria for this assignment. A copy of this is attached to this document.
- Your answers must be rigorous and analytical.Do not write in a descriptive style. Internal and external examiners do not reward “thin” essays highly.
- You must use proper referencing throughout your answer. At MBA level you must refer to relevant texts, relevant journals and case examples. In addition, you should use the Harvard or other standardized referencing format.
- You do not need to assume that the tutor knows literally nothing about the economics of the business environment!
- Useful on-line search facilities are available via the university library electronic databases, e.g. Business Source Premiere and Science direct, which have many full-text articles.
- YOU MUST SHOW EVIDENCE OF HAVING READ AT LEAST 10 RELEVANT ACADEMIC JOURNAL ARTICLES OR TEXTS (PROPERLY REFERENCED) IN ORDER TO RECEIVE A MARK FOR THIS COURSEWORK. INTERNET WEB SITES DO NOT COUNT FOR THIS PURPOSE.
Explain the concepts of own price and income elasticity of demand. Assess how useful an understanding of these concepts would be to the management of a luxury, family owned, hotel in Edinburgh and Draw at least one diagram and keep all the labels clear also In your analysis please use the concept of the elasticity to explain. (Market power, Arbitrage, Demand curve, Price elasticity in demand and Price discrimination)
Essay Assessment Form
Key to Grading:
A – Distinction; B – Merit; C – Average; D – Poor; E – Fail; N/A – not applicable
- Relevance to topic. N/A A B C D E
- Background research: N/A A B C D E
application of theory
to the topic.
- Analysis & interpret
-ation of material. N/A A B C D E
- Appropriate use of N/A A B C D E
- Quality of conclusions
& recommendations. N/A A B C D E
- Use of reference N/A A B C D E
- Presentation, layout
& organisation . N/A A B C D E
Overall Percentage** =
Quality of Work**
|70 – 100%|
|Merit||60 – 69%|
|Average||50 – 59%|
|Poor||40 – 49%|
|Fail||0 – 39%|
- Module Resources
Mulhearn, C. & Vane, H., (2012), Economics for Business, 2nd Edition, Palgrave MacMillan
Griffiths, A. & Wall, S. (2011), Economics for Business & Management, 3rd Edition, Prentice Hall Publishers
|McAleese, D. (2004), Economics for Business: Competition, Macro – stability and Globalisation, Prentice Hall Publishers
Lecture slides also indicate relevant topic based readings.
|Access to Winecon software via licensed downloading or Faculty open access labs|