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MGT 498 Environmental Scan Memorandum

Write a 1,050- to 1,400-word memo in which you complete the following:

• • Research and describe the internal and external environments of 2 to 3 real-world companies (Coca Cola and Pepsi co) using an environmental scan.
• • Determine what competitive advantages each company has and what strategies each company is using.
• • How does each company create value and sustain competitive advantage through business strategy?
• • What measurement guidelines is each company using to verify its strategic effectiveness?
• • How effective are the measurement guidelines that each company is using?