Details

FedEx Integrated marketing improvements

Provide a research paper based on the following integrated marketing concepts on FedEx:

• Describe decisions that need to be implemented in designing an integrated marketing communication for FedEx Corporation.
• How can you measure the effectiveness of B2B IMC Plan
• Explain IMC objectives and budget for FedEx and why they are necessarily interdependent
• Describe the involvement of international B2B development
• What are the risks associated with Direct Investment
• Explain the risks associated with Export entry

Harvard, 13 pages, 20 references