Write an essay to evaluate how developing employees enables an organization to benefit customers through delivering superior customer service. In your essay make sure to discuss all the following points:
1- Definition of customer service
2- The difference between training and development
3- The benefits of training and development
4- Potential drawbacks of training and development
5- The contribution that employees can make to the brand image of the organization
6- Potential performance indicators that an organization could use to measure the level of customer service
7- Relevant examples
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