NEGOTIATION SKILL AND SELLING STRATEGIES

Consider your business’ current utilization of the internet as a sales channel:
Please address the following topics or others that you feel may be more appropriate to your company’s circumstances (with justification for the change of topics):

1. How does your business currently utilize the internet to maximize sales? (15 marks)
2. What share of your served market have been captured by internet selling and how has this been achieved? (20 marks)
3. Traditional companies inevitably face legacy issues when they try and address the internet. How has your business dealt with the potential barriers to realizing the full potential of the internet? (15 marks)
4. Going forward, how is your business expecting to maximize the potential opportunities of selling to customers through the internet? (20 marks)
5. To what extent does your business see selling through the internet as a threat or an opportunity, and why is this? (20 marks)

References: (10 marks)

7 Pages