How to succeed in China’s aviation sector

Learning from emerging market divestment: How to succeed in China’s aviation sector

Paper contents

1. Introduction
2. Brief company overview
3. Environmental analysis

3.1 Key theories

3.2 Theory on Ryanair Company

3.3 Illustrative cases: Drivers for divestment

3.3.1 Case 1: Scandinavian Airlines System

3.3.2 Case 2: Virgin Atlantic Airways

3.4 Cross-case analysis

4. Recommendations and conclusion
5. Bibliography

22  Pages

APA