MKT 441 Week 1 Individual The Importance of Market Research

Individual

The Importance of Market Research

Resources: University Library, Internet

Select an organization with which you are familiar.

Writea 700- to 1,050-word paper in which you describe the importance of marketing research to your selected organization’s management team. In your paper, address the following:

·  Define market research.

·  If your selected organization uses marketing research, identify the different types of marketing research it uses and describe the importance of that research to the organization.

·  If your selected organization does not currently use marketing research, describe the different types of marketing research that would be beneficial to the organization.

Format your paper consistent with APA guidelines.