1. Introduction page
2. Situation Analysis page
3. Mission Statement & Vision
4. Organizational Objectives & Marketing Goals
5. SWOT Analysis
6. Competitive Analysis
7. Market Analysis, Industry Analysis & Trends

• Problem/Opportunity Statement page

1. Identification of Alternatives & Evaluation page
2. Selection, Implementation & Recommendations page
3. References page 19

Analysis of Microsoft Inc. (Marketing Research)