MKT 441 Week 4 Learning Team Market Research
Implementation Plan Final Paper And Presentation

Prepare a 750 – 1050 words And Power Point presentation Market Research Implementation Plan based on the scenario you selected

Conduct market research concerning the selected scenario using secondary market research resources.

Locate an online resource. Identify the secondary research data from this resource that applies to your selected scenario and incorporate it into your Marketing Research
Implementation Plan.
Select two of the four market research tools you analyzed in your Research Tools Paper and develop at least two survey instruments based on these tools (e.g. semantic differential, Likert Scale, questionnaire). Recommend sampling procedures for the implementation of the survey instruments.