Paper Contents:
A luxury clothing brand entering China
1. Introduction
1.1 Characteristics of Emerging Markets
1.2 Market Analysis
1.3 Marketing Strategy
2 Background
2.1 Economic Trends in China
2.2 China’s Luxury Brand Market
2.3 China’s Regulatory Environment
2. Political, Economic, Social & Technological (PEST) Analysis
3.1 Political Factors
3.2 Economic Factors
3.3 Social Factors
3.3 Technological
4 Marketing Strategy – Strengths, Weaknesses, Opportunities & Threats
5. Conclusion

11 Pages

Harvard  14 references