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Measurement Scales Paper

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MKT 441 Week 4 Individual Measurement Scales Paper

Individual

Measurement Scales Paper

Resources: University Library, Internet

Select four types of measurement scales from the following list:

·  Nominal

·  Ordinal

·  Interval

·  Ratio

·  Unidimensional

·  Multidimensional

Write a 700- to 1,050-word paper in which you describe each one of your selected measurement scales and how you might use them in a questionnaire.

Format your paper consistent with APA guidelines.

SKU: measurement-scales-paper Category:
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