Netflix Company Profile

Contents
Netflix Summary: 3
Company Description: 4
Netflix Strategic Focus and Plan: 5
SWOT Analysis of Netflix: 6
Strengths 6
Weakness: 6
Opportunities: 6
Threats: 6
Industry Definition 7
Suppliers 7
Consumers 8
Industry Trends 8
Technology Convergence Creates Threats and Opportunities within the Industry 9
Netflix’s Competitors 9
Home Video Entertainment Industry 9
Netflix’s Primary Competitors 10
Primary Competitors’ Business Level Strategy 10
Corporate Level Strategy 10
Marketing objectives of Netflix 11
Target markets 11
Demographic segmentation 11
Psychographic segment 11
Point of differences 11
Positioning 11
Marketing Program (4p’s Of Netflix) 11
Product strategy 11
Promotion 11
Pricing 12
Placement and Distribution 12
Financial Data and Projection 12
Organizational Structure 13
Organizational Control 14
Organizational Values 14
References 14