Contents

Executive summary. 2

Introduction, background, and opportunity. 3

Time and place. 4

Market objective. 4

The 7p’s. 5

People and stakeholders target market and staff. 6

Interest matrix to map the stakeholders. 8

Event Venue. 8

Event operation. 9

Finances. 11

The break-even analysis chart 12

Prostate cancer awareness event operating budget 14

Prostate cancer awareness event profit and loss statement 15

Risk analysis. 16

References. 17

Exhibits. 18

The virgin money London runs leading to Greenwich Park map. 18

The matrix map analysis. 19

Greenwich park image. 20

Break even analysis graph. 20

People and stakeholders target market and staff chart 21

Risk management chart 23