Details

STRATEGIC AND FINANCIAL ANALYSIS OF FORD MOTOR COMPANY

Research Methodology

Must include:

1. Theoretical framework-outcome theory
2. Why choose Ford Motor Company
3. Why choose this period? Why it is important? Provide evidence: 2006-2009 2006: a big loss; 2007-2008: financial crisis, bad performance

4. Justify methodologies: ratio analysis, Five Forces, PESTEL and SWOT (I have reviewed five forces, pestel and swot in literature review part.)
5. Source of data: secondary data, such as annual report, database
6. Data collect procedure: how to analysis these data

The alternative research methodologies available should be described and discussed. The choice of methodolody (ies) used by the dissertation should be stated and justified. Also, the limitations of the chosen method should be discussed. You should provide as much detail as possible regarding the methods you employed, e.g. if you collected data then what time periods were involved, how were variables defined, what sources did you

ADIDAS Operation Strategy and Management