The Future Prospects of Google, Inc.
Title: Evaluation of future prospects
Learning outcome to be assessed: evaluate the influence of external factors on the company’s future prospects Analyse and evaluate the predicted future success or failure of your chosen company. Your analysis and evaluation should be based upon:

• The analysis conducted in assignment part one
• Internal and external factors that are likely to affect the financial performance, financial position and share price of your chosen company.

Module Overview:

The analysis of financial statements can tell us a great deal about the health of a company and its ability to deal with future challenges. This module concentrates on using the financial information available to assess the relative strengths of companies and to assess the impact of outside forces on their viability. Analytical and forecasting skills will be used to aid decision making.

Learning Outcomes:

On successful completion of this module, you will be able to:

•  Analyse financial statements to make decisions on the strength and adaptability of a business
•  Evaluate the influence of internal and external factors on the company’s future prospects 
Assessment
Formative Activities & Assessment 
Formative activities are opportunities for you to apply, practice and make sense of the learning materials and content that you have encountered. In this module, these include multiple choice questions, critical analysis of source materials, and reflection on your learning. 
Summative Assessment 
Summative assessments are the pieces of coursework that you complete which contribute towards your final grade in this module. You should take the feedback that you receive from the completion of coursework in this module and use it to help you improve your performance in future assessments. 
Summative assessment in this module is two pieces of submitted coursework. You will be expected to submit your summative assignments via the Turnitin assessment points on the Assessment page in Course Resources. 
Assignment Part 1 (50%) 
Your report should be 1,000 words in total (your response will be largely numerical and graphical)

Title: Analysis of financial statements

Learning outcome to be assessed: analyse financial statements to make decisions on the strength and adaptability of a business

Analyse the financial statements of a company of your choice. Your analysis should include:

•  A financial analysis that covers the last three years; and
•  An analysis of the company’s place within the industry sector. 
Your chosen company must be a public limited company (plc) or equivalent. 
You should include a copy of your chosen company’s statement of comprehensive income (‘income statement’), statement of financial position (‘balance sheet’) and statement of cash flows (‘cash flow statement’) in an appendix to your assignment. 
The work, which will be largely numerical and graphical, is to be completed individually. 
Submission date: 13 November 2014 before 11:59 p.m. GMT via turnitin Marking scheme
30%: subject matter knowledge.
40%: critical analysis. 
10%: evidence of wider reading
10%: coherence. (This means that the ideas should be smoothly joined together.) 10%: presentation and English.
• Assignment Part 2 (50%) 
Your report should be 2,000 words in total Title: Evaluation of future prospects 
Learning outcome to be assessed: evaluate the influence of external factors on the company’s future prospects 
Analyse and evaluate the predicted future success or failure of your chosen company. Your analysis and evaluation should be based upon:
•  The analysis conducted in assignment part one
•  Internal and external factors that are likely to affect the financial performance, 
financial position and share price of your chosen company. The work is to be completed individually.