Details

Part 1

The maximum company has invented an extra-strength, instant coffee brand to be called Max-gaff and positioned to be stronger tasting than any competing brands. Design a taste-test experiment that compares Max-gaff to the two leading instant coffee brands to determine which brand consumers consider to taste the strongest. Identify and diagram your experiment. Indicate how the experiment is to be conducted, and assess the internal and external validity of your experiment.

Part 2
Read the case (global motors) and after this case there are three questions I need you to answer them separately ,,i will attach the case.

Additional Files:

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