Chapter 6 Case: Political Microtargeting: What Data Crunchers Did for Obama

1-Describe the difference between transactional and analytical information and determine which types Spotlight used to identify its 10 tribes?

2- Explain the importance of high-quality information for political microtargeting?

3- review the five common characteristics of high-quality information, and rand them in order of importance for political microtargeting?

4- in terms of political microtargeting, explain the following sentence: it is never possible to have all of the information required to make a 100 percent accurate prediction?

5- Do you agree that political microtargeting signals the dehumanization of politics?