BUSINESS STRATEGY REPORT – FITBIT

BUSINESS STRATEGY REPORT - FITBIT THE BRIEF The business should be listed on the London (FTSE) or New York stock exchanges. Where the target company has multiple listings, please state the details of this at the top of your Main report and include with these details the ISIN number for your company’s listing. The chosen business should be facing competitive disadvantages and/or serious strategic issues. If you choose a company which is not facing serious strategic issues (i.e. one which dominates its sector without other strategic problems, or is otherwise doing well), you will not be able to generate insightful strategic recommendations. The company needs to have a clear like-for-like competitor set offering as far as possible like for like comparable products: If this clear competitor set is absent, then a competitive analysis in this context is impossible. If your target company is in a global marketplace then you must do your analysis with reference to this global marketplace. The reason for this is because it is highly likely that the global economies of...
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Transition from linear to circular economy

The transition from linear to circular economy is a huge topic, and it is impossible to cover everything in one essay. Whilst the essay questions differ, you still need to demonstrate your achievement of the learning outcomes, i.e., understand the limitations of the linear economy, the advantages of the circular economy, and apply this knowledge to the real world. Therefore, I have complied some tips that should help you to plan and structure your essay in order to achieve the learning outcomes, whilst recognising that each essay question has a different focus. In order for you to narrow down the focus of your essay, think about an appropriate sector, problem, CE solution, and examples. Think about which of the following components you might focus on that will help you to narrow the discussion of your essay, and provide the in-depth analysis necessary. 1. Context: describe the sector, industry, company, products, markets, consumers etc. 2. What are the problems of the linear economy in relation to your topic and the context you have...
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