BUSINESS STRATEGY REPORT – FITBIT
BUSINESS STRATEGY REPORT - FITBIT
THE BRIEF
The business should be listed on the London (FTSE) or New York stock exchanges.
Where the target company has multiple listings, please state the details of this at the top of your
Main report and include with these details the ISIN number for your company’s listing.
The chosen business should be facing competitive disadvantages and/or serious strategic
issues. If you choose a company which is not facing serious strategic issues (i.e. one which
dominates its sector without other strategic problems, or is otherwise doing well), you will not be
able to generate insightful strategic recommendations.
The company needs to have a clear like-for-like competitor set offering as far as possible like for
like comparable products: If this clear competitor set is absent, then a competitive analysis in this
context is impossible.
If your target company is in a global marketplace then you must do your analysis with reference to
this global marketplace. The reason for this is because it is highly likely that the global economies
of...