BUSINESS STRATEGY REPORT – FITBIT

BUSINESS STRATEGY REPORT - FITBIT THE BRIEF The business should be listed on the London (FTSE) or New York stock exchanges. Where the target company has multiple listings, please state the details of this at the top of your Main report and include with these details the ISIN number for your company’s listing. The chosen business should be facing competitive disadvantages and/or serious strategic issues. If you choose a company which is not facing serious strategic issues (i.e. one which dominates its sector without other strategic problems, or is otherwise doing well), you will not be able to generate insightful strategic recommendations. The company needs to have a clear like-for-like competitor set offering as far as possible like for like comparable products: If this clear competitor set is absent, then a competitive analysis in this context is impossible. If your target company is in a global marketplace then you must do your analysis with reference to this global marketplace. The reason for this is because it is highly likely that the global economies of...
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Transition from linear to circular economy

The transition from linear to circular economy is a huge topic, and it is impossible to cover everything in one essay. Whilst the essay questions differ, you still need to demonstrate your achievement of the learning outcomes, i.e., understand the limitations of the linear economy, the advantages of the circular economy, and apply this knowledge to the real world. Therefore, I have complied some tips that should help you to plan and structure your essay in order to achieve the learning outcomes, whilst recognising that each essay question has a different focus. In order for you to narrow down the focus of your essay, think about an appropriate sector, problem, CE solution, and examples. Think about which of the following components you might focus on that will help you to narrow the discussion of your essay, and provide the in-depth analysis necessary. 1. Context: describe the sector, industry, company, products, markets, consumers etc. 2. What are the problems of the linear economy in relation to your topic and the context you have...
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Ways employees can be helped to engage with their organisations

  Learning outcomes: 1 Define the meaning of employee   engagement, including how it can be linked to and yet be distinguished from other related concepts. 2 Understand the components of employee engagement, with reference to the application of relevant HR policies, strategies and practices. 3 Explain the importance of employee engagement as a contributor to positive organisational outcomes currently and in the future in the UK and/or internationally. 4 Identify the main factors (drivers and enablers) in HR strategies and practices that are intended to raise levels of employee engagement in a specific organisational context. Assessment Method: Individual Written Essay, 2000 words Assignment Brief: Perceptions of employee engagement vary and differ between academics and practitioners. There are many organisations that believe that employee engagement is better achieved by providing employees with great experiences at work. Read some of the arguments in the blogsite of People Insight: https://peopleinsight.co.uk/employee-experience-vs-engagement/ Your task is to outline and argue about all possible ways that employees can be helped to engage with their organisations and their job. ·         Who should...
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Issues at NEWGEN

CSUF                                        OB 340                                                           B. Lusk   Issues at NEWGEN   NEWGEN is a software company in northern CA., started in 1999.   Since inception, Newgen has seen positive growth in the business and has hired aggressively.  Abdul and Hahn have worked well together until Abdul decided to promote Amie Lee as a supervisor for the team.  Abdul has been thinking about this move for some time now, he appreciates the excellent customer service skills that Ms. Lee possesses and is aware that both the customers and Newgen’s team are very happy with Ms.Lee’s  outstanding customer service skills.   On April 3, 2009 Abdul announced to his team that Ms. Lee will now be the department supervisor, a welcome relief that will give him more time to concentrate on new product development.   On April 7, Hahn Chen came to Abdul and asked for a transfer.  He told Abdul that he cannot work under a “non-technical supervisor” and that Ms. Lee did not have the skills to help him with...
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Organizational management

Organizational management Introduction 4 frames of analysis (structural, human resources, political, symbolic) Structural Frame Emphasize structure, goals, technology, formal relationship, coordination. Organizations create rules, procedures, systems, and hierarchies, in order to coordinate diverse activities into a unified effort.   Humans relations frame Focus on the interpersonal relationship. The organization is made up of individuals with feelings, needs, skills, and limitations. Find ways for people to get the job done while feeling good about themselves and their work.   Political Frame People with various interests compete for power and resources. Conflict, bargaining, negotiation, coercion, and compromising are a normal part of everyday life in organizations.   Symbolic Frame Emphasizes organizations' culture, symbols, and spirit, as keys to success. Organizations are propelled by rituals, ceremonies, heroes, stories, and myths.   Change – STRUCTURAL FRAME Reasons for change Organizational change System of compensation, return policy, organizational structure (e.g. teamwork), technological change, new markets, etc. Internal and external reasons for change -Change in costumer’s habits (Mcdo) -New price competition (cellular/cable) -Criticism of the ecological behavior of the organization (ikea) -New and competing products (Nokia)   Resistance to change Emotional: Negative emotions towards the change and...
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Building Careers and Writing Résumés

Material: folder Week 11 1.) Topic 11: Building Careers and Writing Résumés: Please read the GulfNews article (Revealed: Why UAE recruiters trash your CV) enclosed and list some (at least 5) do’s and don’ts of CV/Resume writing (1 Point) 2.) Topic 12: Applying and Interviewing for Employment: Read this unsuccessful cover letter and rewrite it in such a way that it follows the AIDA model of persuasive writing. (1 Point) Unsuccessful Cover Message/Letter Dear Mr Stark, This is to apply for a position in marketing with your company. At present, I am completing my studies in marketing at Wilmont University and will graduate with a Bachelor of Business Administration degree with an emphasis in human resource management this May. I have taken all the courses in marketing available to me as well as other helpful courses such as statistics, organizational psychology, and ecommerce. I have had good working experience as a host and food server, a sales associate, and a HR intern. Please see details on...
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SolarComm Scenario

SolarComm Scenario SolarComm is a hypothetical solar power company in Austin, Texas, where you are the general manager. This United States-based solar power company specializes in high-value, custom-built solar power systems for commercial and multifamily residential customers. The company was recently acquired by a large private equity firm at a premium price. After the acquisition, SolarComm’s new executive leadership made several moves to increase profitability and pay down the new company’s large corporate debt. The strategy included raising the prices of SolarComm’s most popular products and signing vendor agreements with low-cost manufacturers. Shortly afterward, the solar consultants who sell SolarComm products began to complain that manufacturing problems, including the delivery of faulty components, had reduced customer satisfaction and resulted in lost business. SolarComm engineers, who are responsible for designing and overseeing the solar power systems’ construction, assert that the problems are exacerbated by SolarComm’s procurement practices. The engineers report that procurement managers must be willing to negotiate with the manufacturers more aggressively...
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