BSO105 Inspiring Futures Project: Sales and Marketing – South Devon 2015

Contents Page:

2. Introduction

          2.1  Background information

2.2  Objectives

2.3  Investigation

2.4  Research Problem

2.5  Why is this problem of interest of us

3. Market research (methods used)

3.1 Data collection

3.2 Survey method

3.3 Issues faced during data collection

3.4 Outcome of first time surveying

3.5 Outcome of second time surveying

4. Data analysis

       4.1 Survey results for competition analysis

4.2 Survey results for market research

5. Conclusion

6. Recommendations

       6.1  Increasing brand awareness

6.2  Product requirements for families

7. References

8. Appendices  

    8.1 Survey template for competitor analysis

8.2 Survey template for market research  (X2)

8.3 Photographs of the clients boat to show during the market research

8.4 Webpage of Ensign

8.5 Leaflet Event

8.6 The Gantt chart

8.7 Post project Review

16 Pages+ Appendicies

APA 6 References