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BUS 490 Assignment 1 Preparing a Comprehensive Case Analysis, Part 1 (Paper done in 2012)

Research a public corporation that you believe is not doing as well as it could in the marketplace. For this first paper, you will complete the first steps of a comprehensive written analysis as described in Part 6 of the textbook. The written analysis will be completed in the second written assignment in this course.
Write a 4–5 page paper in which you:

1. Identify the firm’s existing objectives and strategies.
2. Explain one (1) strategy that the company might use to take advantage of an external opportunity, and one (1) strategy that the company might use to address a potential threat
3. Construct a Competitive Profile Matrix. Include the company you are researching and one or two (1 or 2) of its major competitors and at least six (6) success factors that you believe to be critical to success in this industry. This Matrix should follow the format of the examples in Chapter 3.
4. Construct an External Factor Evaluation Matrix. This Matrix should follow the format of the examples in Chapter 3.
5. Research and cite at least three (3) reputable, academic sources.

Your assignment must follow these formatting requirements:

• Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page is not included in the required assignment page length.