BUS 616: International Business
Week 1 Assignment: Pfizer’s Drug Testing Strategy in Nigeria

• What are the different phases that a Drug Company goes through in order to bring a new drug product to market in the U.S. and Europe?
• Did Pfizer behave unethically by rushing to take advantage of an epidemic in Nigeria to test experimental drugs on children?
  Should it have been less opportunistic and proceeded more carefully?
• Were corners cut with regard to patient consent in the rush to establish a trial? Did doctors keep patients on Trovan too long when they should have switched them to another medication?