Details

The paper is a business plan for a Fast Food Organic Restaurant.

Paper Contents:
PART 1
1.0 BUSINESS DESCRIPTION
1.1 Description and details of business concept
1.2 Unique selling point
1.3 Mission Statement
1.4 Company goals
1.5 Company location
1.6 The Company’s Legal Structure
1.7 Report on the company resources
2.0 ENVIRONMENTAL ANALYSIS
2.1 SWOT Analysis
2.2 Analysis of the External Environment
2.3 Market Targets and Segments
2.4 Market Segmentation
2.5 Research of Specific Target Markets
2.6 Competitors Analysis
2.7 Potential Risks
3.0 MARKETING STRATEGIES
3.1 The product positioning
3.2 The pricing strategy
3.3 The location and distribution strategy
3.4 The promotional strategy
3.5 Marketing plan and marketing mix
1.1 Description and Details of Business Concept
1.2 Unique Selling Point
1.3 Mission statement
1.4 Company goals
1.5 Company location
1.6 The Company’s Legal Structure
1.7 Report on the Company Resources
2.0 ENVIRONMENTAL ANALYSIS
2.1 SWOT Analysis
2.2 Analysis of the External Environment
2.3 Market Targets and Segments
2.4 Market Segmentation
2.5 Research of Specific Target Markets
2.6 Competitors Analysis
2.7 Potential Risks
3.0 MARKETING STRATEGIES
3.1 The Product Positioning
3.2 The Pricing Strategy
3.3 The Location and Distribution Strategy
3.4 The Promotional Strategy
3.5 Marketing Plan and Marketing Mix
2.0 ORGANIZATIONAL STRUCTURE AND HR PLAN
4.1 Investors & Management Team Summary
4.2 Organizational Chart and Job Descriptions
4.3 Employee Compensation Plan
5.0 FINANCIAL PLAN FOR 2 YEARS
5.1 Start-up Costs
5.2 Required Investment
5.3 Other Sources of Funding
5.4 Break-even Analysis
5.5 Profit & Loss Statements
5.6 Balance Sheets
5.7 Statement of Cash Flow
6.0 CONCLUSIONS

Integrated marketing communications plan for Nike – Air Jordan XX3®