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Case 8: Battle of the Beers - Who Will Capture Your Mind - Cloud Essays

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Case 8: Battle of the Beers – Who Will Capture Your Mind

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Summary of the case

Questions:

  1. What attributes are most important in determining beer purchasing decisions? How does this vary by market segments?
  2. How would you construct a valid taste to determine beer buyers’ preferences?

Conclusion

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Summary of the case

Questions:

  1. What attributes are most important in determining beer purchasing decisions? How does this vary by market segments?
  2. How would you construct a valid taste to determine beer buyers’ preferences?

Conclusion

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