Consulting Proposal 1 Questions for Consideration:

Use the following case for Consulting Proposal 1.

Case Leading Culture Change at Seagram:

• What were Seagram’s biggest business challenges and why have they chosen the values initiative to help? Why are companies today introducing and/or paying more attention to corporate values?
• How well has Seagram instituted this culture change process to date?
• What role did Seagram’s leadership play in driving culture change?
• If you were one of Seagram’s executives, how would you respond to each of the five challenges at the end of the case?
• What techniques are most effective in implementing a change initiative like this one?
• What tools and techniques of culture change do you think are more potent than the use of explicit corporate values?
• What are the phases of the change process?