Comcast’s Strategy and Corporate Management Style

Contents

Executive Summary……………………………………………………………………………….5

Strategy and Strategic Management Process………………………………………………………6

Telecommunications Industry………………………………………………………………….6

Comcast’s Stated Strategy………………………………………………………………………6

Comcast’s Mission Statement………………………………………………………………….7

Comcast’s New Focus………………………………………………………………………….7

External Environment and Competitive Position…………………………………………………9

Industry and Competition Analysis……………………………………………………………9

Five Forces Model of Competition……………………………………………………………10

Internal Environment and Competitive Position…………………………………………………11

SWOT Analysis………………………………………………………………………………11

Strengths…………………………………………………………………………………11

Weaknesses………………………………………………………………………………12

Opportunities…………………………………………………………………………….12

Threats……………………………………………………………………………………12

Comcast’s Performance………………………………………………………………………13

Comcast SWOT vs. Competitors……………………………………………………………..13

Comcast’s Core Competency………………………………………………….………………14

Value Chain Analysis…………………………………………………………………………14

Recommendations…………………………………………………………………………….14

Competitive Strategy…………………………………………………………………………….15

Generic Competitive Strategy…………………………………………………………….…..15

Recommendations…………………………………………………………………………….16

Strengthening Competitive Position……………………………………………………………..16

Current Strategy………………………………………………………………………………16

Complimentary Strategies…………………………………………………………………….17

Recommendations…………………………………………………………………………….18

Comcast in the Global Marketplace………………………………………………………………18

Global Marketplace Entrance…………………………………………………………………19

Global Competitive Advantage……………………………………………………………….19

Additional Actions for the Global Marketplace………………………………………………19

Comcast’s Business Diversification……………………………………………………………..20

Diversification Strategy………………………………………………………………………20

Future Diversification Proposal………………………………………………………………22

Ethics, Social Responsibility, and Environmental Sustainability………………………………..22

Ethics………………………………………………………………………………………….22

Social Responsibility…………………………………………………………………………23

Environmental Sustainability…………………………………………………………………24

Recommendations…………………………………………………………………………….25

Conclusion……………………………………………………………………………………25

Strategy Execution……………………………………………………………………………….25

Building the Capability to Execute Strategy………………………………………………….26

Hiring and Training Practices……………………………………………………………26

Company Structure………………………………………………………………………26

Recommendations………………………………………………………………………..27

Managing Internal Operations………………………………………………………………..27

Best Practices…………………………………………………………………………….27

Use of Information Systems………………………………………………………………28

Management Motivation…………………………………………………………………28

Executive Compensation Packages………………………………………………………29

Recommendations………………………………………………………………………..29

Leadership………………………………………………………………………………………..30

References………………………………………………………………………………………..31