Discuss how social media increases brand awareness and customer engagement…
- Discuss how social media increases brand awareness and customer engagement in integrated marketing communications.
- Explain how new media differ from old media, and how PR practitioners incorporate the new media in their strategic campaigns. Give example/s to support your answer.
2 questions in separate word formats with the instructions
Please don’t forget to read the instructions:
Your answer to each question should be 1,000 words (+/- 10%); any responses outside
these limits will be downgraded by one classification. The same penalty will be applied if a
word count is absent.
Marking criteria Credit will be given for:
Focus on question set ;
Appropriate use of a wide range of relevant academic sources (properly referenced), and
relevant examples from practice ;
Understanding, and appropriate application, of key concepts and frameworks ;
A clear argument supported by key theoretical concepts and evidence from practice ;
Conclusions that demonstrate understanding and insight ;
Clarity and accuracy of writing, fluently expressed.
Assessment conduct and presentation. You are reminded of these important points:
• A word count must be given at the end of each answer separately (not collectively) ;
• All pages of your work must be numbered ;
• Assignments where plagiarism is proven will be failed. Poor, or lack of knowledge about
referencing is not a defence against plagiarism ;
• You must complete a cover sheet and include this as the front page of your work;