MKT 441 Week 2 Individual Global Market Research Case Study Analysis

Individual

Global Market Research Case Study Analysis

Resources: Case 3-2: Sperry/MacLennan Architects and Planners of Marketing Research (Aaker, Kumar, & Day):

Writea 1,050- to 1,400-word case study analysis of the Sperry/MacLennan Architects and Planners case. Address the following in your analysis:

·  Describe the situation discussed in the case.

·  Identify the key issues for the organization in your selected case.

·  Discuss possible ways the organization might address these issues.

·  Based on your analysis of the case, explain the value of market research in the global community.

Format your paper consistent with APA guidelines