International marketing flop – Google search engine in China
Write a 3-5 page paper describing an international marketing flop ( product or service that was introduce and the format is APA). The paper should address the following area.
- Product (be specific)
- Timeline (did this occur recently, in the 80’s, when as precisely as possible)
- What was the marketing flop?
- Why was the marketing effort a flop?
- How much did the flop cost (if you can find it)?
- What did the company do in response to the flop?
- What’s happening now with the product in the area the flop occurred?
********The topic of flop is google searching engine:***************
“Why Google, the big American businesses, has failed to dominate the Chinese search market rather than other countries.”
Analysis should be indepth and specific. Please use the marketing knowledge.
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