Details

Write a 3-5 page paper describing an international marketing flop ( product or service that was introduce and the format is APA). The paper should address the following area.

• Company
• Product (be specific)
• Timeline (did this occur recently, in the 80’s, when as precisely as possible)
• What was the marketing flop?
• Why was the marketing effort a flop?
• How much did the flop cost (if you can find it)?
• What did the company do in response to the flop?
• What’s happening now with the product in the area the flop occurred?

********The topic of flop is google searching engine:***************

“Why Google, the big American businesses, has failed to dominate the Chinese search market rather than other countries.”

Analysis should be indepth and specific. Please use the marketing knowledge.