main topic- MANAGING INNOVATION IN A MULTINATIONAL FIRM (choose Nike). Innovation, in all its dimensions, is a critical determinant of business success in the 21st century. it is more then technology and can encompass management, design, customer service, and other features of a company’s, operation. present and analyze one or more aspects of innovation in the international firm, evaluate and critically, discuss, its impact on internal firm operations, customers, and shareholders. emphasize the challenges of managing innovations in the firm and provide a blue print for successfully implementing and managing innovation in companies.

The firm i am supposed to write about is NIKE.

7 pages