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Mobile Phone Challenge – Challenge Questions

1. Which mobile device brands have you used in the past and which brand are you using now?

2. What made you switch from your old mobile device brand to the one you are currently with?

3. What do you like most about the phone you have now?

4. If you were creating a campaign to urge consumers who currently need a new phone to switch their phone brands (e.g., Apple to Samsung, Samsung to Motorola, etc.) without offering any monetary incentives, how would you convince them? What would your campaign look like?

– Re: NO monetary incentives, you cannot offer a free/discounted phone, free/discounted minutes, or free/discounted data plans. The incentive to purchase or switch to a new device should in no way be reflected in a “savings” in the consumer¹s pocket. Be creative.