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Music Celebrity – Michael Jackson
What is the economic value of fostering celebrity within the music industry? Choose a music celebrity.
What is her or his current star text? How has this been shaped by promotion and publicity? Filter her or
him through our conceptualization of stars as phenomena of industry and of audience. Does one
interpretation work better than the other? In what ways does this celebrity’s star text differ from her or his
previous incarnations? Were there motivations behind this change?
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