Details

Choose a product you love and analyze what the international profile of that product is (countries marketed into, pricing policy, distribution strategy, promotion used) and compare that with the marketing mix in the US.

Most of your research will probably come from the company’s website. Be sure you cite it properly.

The assignments should include the

1). International profile of that product is (countries marketed into, pricing policy, distribution strategy, promotion used) and compare that with the marketing mix in the US.

2). Brief company introduction.

3). Type of international expansion strategy the company is using,

4). any product related changes made,

5) How the company’s product advertising differs – the marketing mix.

6). 4ps (product, price, promotion, and place).

Do not have to evaluate every international market. But note their international marketing strategy and then focus on comparisons between the US and one country and region.

Add a summary chart of all the information you find.

Product:  Smart Car

Compare and Contrast countries: US and Singapore (India?)