Write a white paper on a company of your choice (Unilever) and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market.

Required Elements:

• No more than 1600 words
• Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.
• A positioning statement for the company with careful consideration of their brand and strategy
• Paper is consistent with APA guidelines.