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Week 2 Individual Assignment
Chapter 5 Discussion Questions 2 and 3.

Question 2: Define the distinctions between primary, secondary, and tertiary sources in a secondary search.

Question 3: What problems of secondary data quality must researchers face? How can they deal with them?

Chapter 7 Discussion Questions 1, 2, and 5
Question 1: How does qualitative research differ from quantitative research?

Question 2: How do data from qualitative research differ from quantitative research?

Question 5: Assume you are a manufacturer of small kitchen electrics, like Hamilton Beach/Proctor Silex, and you want to determine if some innovative designs with unusual shapes and colors developed for European market could be successfully marketed in the U.S. Market. What qualitative research would you recommend, and why?

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