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Week 2 Video Case Study - Cloud Essays

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Week 2 Video Case Study

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Week 2 Video Case Study

  1. What led UPS to pursue an integrated marketing communications approach? What was the promotional objective as it repositioned itself in the “synchronized commerce” market space?
  2. Why was it logical for UPS to have four different marketing approaches?
  3. How important is a brand recall rate of 97% to 98% for UPS? What challenges does such a brand recall rate present to competitors?
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Week 2 Video Case Study

  1. What led UPS to pursue an integrated marketing communications approach? What was the promotional objective as it repositioned itself in the “synchronized commerce” market space?
  2. Why was it logical for UPS to have four different marketing approaches?
  3. How important is a brand recall rate of 97% to 98% for UPS? What challenges does such a brand recall rate present to competitors?

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