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Why go to the gym: to exercise or to fulfill sexual desires?
Abstract
We are interested in uncovering whether the mating rituals of today, within university gyms, are related to the primal rituals and the origins of our unconscious thoughts and actions. We aim to reveal the unconscious desires of people who attend the gym in relation to the sex drive and the pleasure-seeking id. In this report, we will look at the ideas behind the sex drive and id, apply theory into practice by investigating our research findings through a survey and observations, and finally conclude what we have found and suggest faces of the consumer that best describe gym consumption.

25 pages