Details
Paper Contents
- Title Page
- Table of Contents
- Executive Summary and Company Overview
- Company Overview and Market Overview for Video Games
- Video Game Trends and Video Game Competitive Analysis
- Market Overview for Smartphones and Smartphone Trends
- Smartphone Competitive Analysis
- SWOT/ Initial Implications/Statement of Opportunity
- Marketing Goals and Target Market
- Target Market
- Marketing Mix, Product
- Marketing Mix, Promotion
- Marketing Mix, Price and Place and Societal Marketing
- Implementation Calender and Measurements and Control
- Appendix
- Bibliography
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