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HCS/212 Week 1 Health Care Terms Worksheet Version 3
$10.00Week 1 Health Care Terms Worksheet
Understanding health care terms is a prerequisite for both academic and professional success. This assignment is intended to ensure you understand some of the basic terms used in this course.
Complete the worksheet according to the following guidelines:
- In the space provided, write each term’s definition. You must define the term in your own words.
- In the space provided after each term’s definition, use the term in a sentence as it applies to the health care industry. You may wish to consider the following:
- How has it influenced heath care?
- What role has the term played as health care developed over the years?
Save the completed worksheet as a Microsoft® Word document with your name in the file name.
Submit the file to your facilitator.
Submitted by: [Type your name here.]
Term Definition Use the term in a sentence as it applies to the health care industry. HIPAA Clinical Public Health Accreditation Ambulatory Care
Inpatient Outpatient Information Systems
Health Care Reform
Mental Health
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Rehabilitation Centers as An Integral Part of Patient Care
$17.50HCS 212 Week 3 Individual Assignment Healthcare Support Services Summary Paper (Option B)
Resource: Healthcare Support Services Summary Paper Grading Criteria
Select one topic based on the matching exercise you completed for this week’s nongraded activity:Hospice care
World Health Organization (WHO)
Public health
Rehabilitation center
Department of Health and Human Services (DHHS)
Medicare
Centers for Medicare and Medicaid Services (CMS)
Center for Disease Control (CDC)
Health Maintenance Organization (HMO)
Occupational Safety and Health Administration (OSHA)
Joint Commission on Accreditation of Healthcare Organizations (JCAHO)Review the following assignment options.
Select and complete one of the options.Option A: New to Health Care
Write a 1,050- to 1,400-word paper in which you include the following:
A thorough description of the organization you chose
The demographics of those they serve
The types of services the organization offers
The reason you chose this agencyCite at least one reference other than the course text books.
Format your paper consistent with APA guidelines.Option B: Health Care Experience
Write a 1,050- to 1,400-word paper in which you include the following:
A thorough description of the organization you chose
The demographics of those they serve
How have you professionally and personally interacted with this organization?Note. If you have not interacted with this organization, discuss if you believe the organization could benefit your current workplace or the clients you serve.
Cite at least one reference other than the course textbooks.
Format your paper consistent with APA guidelines. -
Changes that have affected the U.S. health care system since World War II
$17.50HCS 212 Medical Technology
HCS 212 Week 1 DQ 1
Identify two major changes that have affected the U.S. health care system since World War II. Why are they important? Where would you find resources to explain the changes and to keep you up to date with current changes?4 Pages
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Perspective on Health Care Paper
$12.50HCS 212: Perspective on Health Care Paper
Resource: Perspective on Health Care Paper Grading Criteria
Review the following assignment options.
Select and complete one of the options.
Option A: New to Health Care
Write a 700- to 1,050-word paper in which you answer the following questions:
What interested you about the history of health care?
What areas of health care are you interested in pursuing? Why?
Which positive and negative health outcomes linked to demographic indicators intrigued you the most?
What resources are there for finding more information on the history of health care in theUnited States?
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HCS/212 Week 3: Health Care Terms Worksheet Version 3
$5.00University of Phoenix Material Week 3 Health Care Terms Worksheet
Understanding health care terms is a prerequisite for both academic and professional success. This assignment is intended to ensure you understand some of the basic terms used in this course.
Complete the worksheet according to the following guidelines:
- In the space provided, write each term’s definition. You must define the term in your own words.
- In the space provided after each term’s definition, use the term in a sentence as it applies to the health care industry. You may wish to consider the following:
- How has it influenced heath care?
- What role has the term played as health care developed over the years?
Save the completed worksheet as a Microsoft® Word document with your name in the file name.
Submit the file to your facilitator.
Submitted by: [Type your name here.]
Term Definition Use the term in a sentence as it applies to the health care industry. Licensure Direct Care Administrative Personnel Medical Lab Technologist Medical Manufacturing Transcriptionist Clerk Insurance Provider Social Work Laboratories Health Educator Medical Records -
Hantz Group: A New Era of Financial Planning
$37.50MKTG 522 Marketing Plan Final Paper – Hantz Group: A New Era of Financial Planning
Objective
The Marketing Plan assignment gives you the opportunity to practice developing an integrated business and marketing strategy for a product or service of your choice. This activity will make the course “come alive” through the application of the principles from the textbook, course materials, and threaded discussions. Assignments such as this also help you develop business-oriented communication skills.
The development of the marketing plan is an integral part of the course, and will require several weeks of research, critical analysis, critical thinking, and writing. Past students tell us the only way to do well on this project is to begin early and work on it consistently throughout the entire course.
You have several options when choosing a product or service for your marketing plan. Consider choosing a new product for a new company (your own) or creating a new product for an existing company. Perhaps you would want to do a product extension of an existing product. You might consider a different approach to marketing an existing service. You can target consumers or businesses. You may choose a product or service offered by your employer or your own business, or one from another organization. Ultimately, to maximize your learning experience, choose a product or service in which you have an interest and about which you would like to see your product or service come to the marketplace. Make sure there is information available about the industry and target market of the product or service you choose.
Remember that this is a marketing plan and not a business plan; you are not creating a business, but you are creating the marketing plan for an existing product or service. Thus, your focus should not be on the company or its products, but on how to market the product or service that you have chosen. Provide enough background and history to put the marketing plan in perspective. Do a comprehensive SWOT analysis with an in-depth and candid look at your internal and external environments. Establish your goals and objectives. Analyze the information developed, and only then begin defining your target market and specifying the specific marketing strategies. Do not simply report on how a company markets its goods or services. Instead, you should explain what type of marketing you would propose.
Your instructor will look at your marketing plan from the point of view of a business proposal. Have you thought through and considered your options? Have you provided details of your proposal? Have you looked at the entire strategy, the “big picture,” while still considering the more operational elements that make for successful implementation? How well written and persuasive is the plan?
Guidelines
In developing your content, try to demonstrate clarity of thinking; understanding; an application of basic marketing principles; and a creative, but realistic, use of marketing tools. Explorations of your options and choices are an important part of the demonstration of your mastery of marketing concepts. There is seldom only one potential course of action in developing a real marketing plan; demonstrate that you have considered options and alternatives at each step in your plan and have chosen the best.
Please download and review the Marketing Plan Guide in Doc Sharing prior to beginning your marketing plan. Also, see the “Sonic Marketing Plan Example and Exercises” in the Appendix of your Kotler textbook. The questions asked in the exercises may help you further develop your marketing plan.
Marketing Plan Outline
1.0 Executive Summary
2.0 Situation Analysis
2.1 Market Summary
2.2 SWOT Analysis
2.3 Competition
2.4 Product (Service) Offering
2.5 Keys to Success
2.6 Critical Issues3.0 Marketing Strategy
3.1 Mission
3.2 Marketing Objectives
3.3 Financial Objectives
3.4 Target Markets
3.5 Positioning
3.6 Strategies
3.7 Marketing Mix
3.8 Marketing Research4.0 Controls
4.1 Implementation
4.2 Marketing Organization
4.3 Contingency Planning5.0 Conclusion
Paper Format:
Every draft of the Marketing Plan should be formatted per APA guidelines and include the following: title page page header and running head table of contents (optional) double-spaced text using Times New Roman 12-point type font headings and subheadings as listed above in text citations reference page The Final Marketing Plan should be 18-20 pages in length. The page count does not include the title page, table of contents, or reference page.
Milestones and Grading Rubrics
It is recommended that you have one working draft of the Marketing Plan and add to it throughout the course.Remember to read the grade feedback and go back and revise your marketing plan prior to submitting your final draft.
10 Pages
Business Model and Strategic Plan Part III: Balanced Scorecard and Communication Plan (Ben & Jerry)
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Testing product concept
$39.00MKTG 522 Final Exam 10
1. (TCO B) Your company has developed a new educational electronic game. Your target market is 4-6 year old children. What research methods would you use to test this product concept? Choose at least three methods that you believe will provide valuable information, and describe your research strategy. (Points : 25)
2. (TCO C) Michael Porter proposed a tool, the value chain, for identifying ways to create more value. According to the value chain model, every company is a combination of activities that are performed to design, produce, market, deliver, and support their products. Identify the types of activities that would create value within the organization. How can an organization use this tool? What makes this an effective approach? (Points : 25)
3. (TCO H) Marketers recognize that the marketing of services is different than the marketing of a product because of the different characteristics that distinguish them from physical products. How do marketers communicate the value of services to consumers? How do they make these intangible services appear tangible to the consumer?
What are some marketing strategies that might be employed with services to ensure positive results? In your answer, provide an example of a service to which your strategies would be utilized. (Points : 25)
4. (TCO D) Your company manufactures a quality line of home kitchen appliances, refrigerators, stoves, dishwashers, and so forth, and you are highly competitive with companies such GE, Frigidaire, KitchenAid, Whirlpool, LG, and others. The market is quite price sensitive.
You’ve just learned that your primary competitor has cut their prices to the consumer by 7%. What might be some reasons that would support their decision to make a price reduction? What should be your thoughtful reaction? (Points : 25)
5. (TCO F) You are the Sales Manager for your company. Your sales team is one that, once they gain the initial sale, enjoys considerable repeat business. Sales reps are paid a base of $35K and their commission package can add as much as $49K a year (average). Top producers make as much as $65K a year in commission–along with their base pay, they make $100K.
Sales reps have not been aggressive in pursuing new business. They have become comfortable in making repeated sales calls on their existing customers “to be visible” and to handle any issues.
Your VP of Sales wants to see a 12% increase in NEW business next year. How might you structure the compensation plan to drive selling behaviors that would result in more effort being made to gain new business? (Points : 25)Page 2
1. (TCO E) As the marketing manager for the manufacturer of a new line of computer jump drives, what strategy would you use to get your channel members to promote your product? What is the difference between a Push marketing strategy and a Pull marketing strategy? Explain how you might use each of these strategies. (Points : 25)
2. (TCO I) When a company chooses their distribution channels, they must keep in mind that each channel member must be given the opportunity to be profitable. The main elements in the “trade-relations mix” are Price policy, Conditions of sale, Distributors’ territorial rights, and Mutual services and responsibilities. Explain how these terms of doing business can affect the profitability of all channel members. (Points : 25)
3. (TCO J) Discuss the importance of a company being seen by its public as “being ethical” in its marketing practices. What can a company do to ensure its marketers are practicing ethical marketing? (Points : 25)
4. (TCO A) Now that you have completed the Final Draft of your Marketing Plan, were you to begin anew, what would you have done differently insofar as your efforts to segment your TARGET MARKET and your efforts to reach that TARGET MARKET via your promotional mix? What would you have done differently?
Be sure to refresh your instructor’s mind by providing one sentence that communicates what your Marketing Plan brought to market. (Points : 25)
5. (TCO G) Sales Promotions offer consumers an incentive to buy. Name at least four different types of sales promotion tools, tell how you would use them, and provide an example of a type of product or service you would promote using this tool.
Failure to provide all of the requested information will result in a loss of points. (Points : 25)14 Pages
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MKTG 522 Week 3 Assignment – Create the Value: Market Segmentation Analysis and a Value Proposition: Daylesford Organic Farm Concept
$20.00Week 3: Assignment
Create the Value: Market Segmentation Analysis and a Value Proposition
Your U.S.-based company has decided to explore the possibility of developing a business based on the organic farm concept Daylesford—developed by Lady Bamford—which is successful in the UK (daylesford.com). Please prepare a report that would form the basis of a planning discussion with your senior marketing managers. Your report should include a detailed analysis of a potential market segment and a description of the proposed value proposition. Your report should be about 1,000–1,250 words and include a minimum of three references. Please use the APA format for your paper and references. Please include the following sections.
1. Brief Description of the Daylesford Organic Farm Concept
2. Potential Market Segment
Identify the characteristics of your potential target market in the United States. The figure from the Week 2 Lecture is helpful—you may also include other variables that you consider relevant. You also need to estimate the size of your target market and the revenue potential.
Major Segmentation Variables for Consumer Markets Geographic region Pacific Mountain, West North Central, West South Central, East North Central, East South Central, South Atlantic, Middle Atlantic, New England City or metro size Under 5,000; 5,000–20,000; 20,000–50,000; 50,000–100,000; 100,000–250,000; 250,000–500,000; 500,000–1,000,000; 1,000,000–4,000,000; 4,000,000 or over Density Urban, suburban, rural Climate Northern, southern Demographic age Under 6, 6–11, 12–19, 20–34, 35–49, 50–64, 64+ Family size 1–2, 3–4, 5+ Family life cycle Young, single; young, married, no children; young, married, youngest child under 6; young, married, youngest child 6 or over; older, married, with children; older, married, no children under 18; older, single; other Gender Male, female Income Under $10,000; $10,000–$15,000; $15,000–$20,000; $20,000–$30,000; $30,000–$50,000; $50,000–$100,000; $100,000 and over Occupation Professional and technical workers; managers, officials, and proprietors; clerical salespeople; craftspeople; forepersons; operatives; farmers; retired people; students; homemakers; unemployed people Education Grade school or less; some high school; high school graduate; some college; college graduate Religion Catholic, Protestant, Jewish, Muslim, Hindu, Buddhist, other Race White, Black, Asian, Hispanic, other Generation Baby boomers, Generation Xers, other Nationality North American, South American, British, French, German, Italian, Japanese, other Social class Lower lowers, upper lowers, working class, middle class, upper middles, lower uppers, upper uppers Psychographic lifestyle Culture oriented, sports oriented, outdoor oriented Personality Compulsive, gregarious, authoritarian, ambitious Behavioral occasions Regular occasion, special occasion Benefits Quality, service, economy, speed User status Nonuser, ex-user, potential user, first-time user, regular user Usage rate Light user, medium user, heavy user Loyalty status None, medium, strong, absolute Readiness stage Unaware, aware, informed interested, desirous, intending to buy Attitude toward product Enthusiastic, positive, indifferent, negative, hostile 3. The Value Proposition
Describe the bundle of benefits and features that are offered to the target customer. Features are what the company offers and benefits are what the customer derives from these features.
·Functional benefits: What basic product features are offered?
·Emotional benefits: What features are offered that make the customer feel good?
·Self-expressive benefits: What features are offered that help reflect and communicate the customer’s values to everyone in the social environment?
4. Conclusions
5 Pages
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Describe the primary components of a strategic management process
$7.50MGT 498 Week 1 Individual Assignment Strategic Management Process Paper
Write a 350- to 500-word paper in which you complete the following:
- • Describe the primary components of a strategic management process, and indicate why a strategic management process is needed for a company.
- • Research at least one company and describe the strategic management process that the company uses.
Format your paper consistent with APA guidelines.
