Research a public corporation that you believe is not doing as well as it could in the USA marketplace. For this first paper, you will complete the first steps of a comprehensive written analysis. (The written analysis will be completed as Part II which will be given next week.)

Write a 4 page paper that:

• Identify the firm’s existing objectives and strategies.

• Explain one (1) strategy that the company might use to take advantage of an external opportunity, and one (1) strategy that the company might use to address a potential threat.

• Construct a Competitive Profile Matrix. Include the company you are researching and one or two (1 or 2) of its major competitors and at least six (6) success factors that you believe to be critical to success in this industry. This Matrix should follow the format of the examples in Chapter 3.

• Construct an External Factor Evaluation Matrix. This Matrix should follow the format of the examples in Chapter 3

• Research and cite at least three (3) reputable, academic sources.
• Explain the concepts and models of the strategic management process, including strategy formulation, implementation, and evaluation.

• Conduct an industry analysis (external audit) and an internal audit of an organization, and present the results using various matrices and analysis tools.

4 Pages

APA – 4 References