Requirements:

• Describe the History and Core Business of Each Company
• Compare and Contrast the Approach to Management That Each
• Company has Pursued in Order to Embrace Innovation
• Determine what other management differences have impacted the relative success of Kodak and Fujifilm. Provide specific examples to support your response.
• Evaluate each Company’s approach to Ethics and Social Responsibilities and the impact those approaches have had on each company’s profitability.
• Discuss the extent to Which Management of both Companies adapted to changing Market conditions
• Recommend three (3) ways any company should build in flexibility to back up its decision-making process in order to adapt to changing market conditions.