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How Christie’s entered in the Chinese art auction scene
Dissertation on how Christie’s entered in the Chinese art auction scene and how should face the competition of Poly Auction and China Guardian in the Chinese context
Paper Contents
- Acknowledgment
- Abstract
- Introduction
- Literature review
- Porter’s five forces analysis
- The entrance in China
- Methodology
- Research strategy
- Data collection
- Primary data
- Data Set
- Secondary data
- Findings
- Conclusion and Recommendations
- Reference
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