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Starting and Naming Shania Business

Shania Jackson is a mature Christian thinking of opening a Christian coffeehouse near Denver, Colorado. Her husband, Marvin, is open to making a contribution of capital to the business, but he has no interest in participating in its operation or management.

Shania’s sister, Kelsey, is a new Christian who has told Shania that she’s been looking for an excuse to get out of the house and would love to be a part of the business. Kelsey’s husband, a non-Christian, opposes his wife’s involvement and has told her that he expects her to remain a stay-at-home mom to their 2 children, ages 13 and 15.

Shania’s neighbor, Carlos, is a non-Christian who has also expressed an interest in participating in the business as a way to earn extra income. Carlos thinks the “Christian thing” has potential with all the big churches in the area, including a Mormon temple and a large Kingdom Hall of Jehovah’s Witnesses.

In researching the coffee business, Shania comes across a few franchise opportunities, some of which would require her to adopt the franchise name and trade dress, as well as others that would only require her to move into a turn-key facility and agree to purchase a certain volume of product every month for a period of at least 10 years. Both types of franchises offer training for her and any staff she might hire.

Shania has considered organizing her business as a sole proprietorship, a partnership of some sort, a corporation of some sort, an LLC, or even a joint venture. She is thinking of calling the business “The Gathering Place.”

Topic: Starting and Naming a Business

Before you complete the following steps, see the Discussion Board Forum 3 Case Study; the Discussion Board Forum – Thread and Discussion Board Forum – Replies Grading Rubrics; and the specific requirements of the posts, including length, scholarly sources, and citations.

Thread Prompt:

Complete the following steps:

1. Advise Shania on which of the business forms under consideration best accomplishes her business goals. Thoroughly explain the reasons for your
2. Advise Shania on whether her company should become a franchise or should open as an independent coffeehouse. Explain your
3. Perform a corporate name search at this hyperlink or website to determine if the name Shania is considering is available for use in the State of Colorado. Also assess whether the name is available as a trademark. Even if the name is available, advise Shania on whether it is a good choice. Explain why or why not.
4. Advise Shania on which of the interested persons she should include in her business, why, and in what role(s). If she chooses not to take in a particular party, what reasons should she give each person, if any? Your analysis must include biblical perspectives, such as biblical considerations of marriage and of business relationships with non-believers.

Your thread must also be at least 1,000 words and follow the guidelines outlined in the Student Expectations.

To successfully post your thread, you must both (1) upload a Microsoft Word copy of the thread to the provided SafeAssign assignment link and (2) copy the content of the thread and paste it into the Discussion Board Forum. Do not post attachments in the forum; they will not be accepted or graded.

Reply Prompt:

In preparing your replies, consider only the employee issues in question 4. Reply to the threads of 2 classmates who reached a different conclusion than you did. Identify the points of difference in your analyses and explain how your application of the relevant law to the facts of this situation led you to a different conclusion.

Then, assume that Shania opened her coffeehouse and became so successful that she has 20 employees and needs to promote 1 of them to be the night shift supervisor. The employee base is quite diverse; in fact, Shania believes she should promote a racial or ethnic minority employee to demonstrate how inclusive her business has become. Explore the legal, ethical, and biblical issues if Shania makes her promotion decision entirely on that basis. What are her options?

Each reply must be supported by 3 scholarly sources other than the textbook/course materials. Each reply must be properly cited in current APA format.