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Tutorial 7 Consumer Behaviour

Chapter 7 – Discussion Questions
Question 11.
How do marketers deal with e-WOM and how do they conduct a viral marketing campaign that had credibility?

Chapter 8 – Discussion Questions
Question 3.
Some consumer behavior researches maintain that the family rather than the individual should be the unit of analysis in consumer behavior. What are the advantages and disadvantages of using the family as the unit of analysis?
Chapter 10 – Discussion Questions
Question 3.
Give a consumer behavior example from your own experience of each of the following types of cultural learning: a. Formal learning
b. Informal learning
c. Technical learning

Chapter 11 – Discussion Questions
Question 1.
Discuss the importance of subcultures in segmenting the market for food products. Identify a particular product and show how it should be marketed differently to different ethnic groups.