UNIT 2 CASE STUDY

JOHNSON DRUG COMPANY

1. What changes in the sales management program would you recommend to Eric Johnson to improve the implementation of the “system”?

Guidelines for answering questions

Case Study Analysis Report Structure:

• A Table of Contents with title of the Case Study
• An introduction part explaining in 2 pages the topics being studied in the case studies
• The questions of each case study
• The answers of each question (with full details of strategy assumptions, expected results and managerial implications)
• Some personal insights for conclusion part explaining the lesson learned in this assignment
• A page with reference and bibliography (please apply the APA referencing method)