Study the case, “Weymouth Steel Corporation” on pages 46-48 of the text Management Communication: Principles and Practice (3rd Edition).

1. What key audiences need to be addressed in Weymouth’s communication of good and bad news?
2. Where do their interests conflict? Where do their interests overlap?
3. Most business communications involve good news for some audiences, bad news for others. What does this imply about how Weymouth should send its messages?
4. What is Weymouth doing – telling, selling, consulting, joining?
5. What media should Weymouth be using to send its messages?